A Sales Funnel is the marketing term for the journey potential customers go through on the way to purchase. A digital marketing sales funnel is essentially the process of moving someone who knows nothing about your business to a loyal customer that shares their experiences with their friends and family (advocating).
Do you know that Sales Funnel is the most popular concept of Sales! This single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
Lets go straight to the topic: In today’s digital marketing world, we want more visitors for our websites, pages and want them to get converted sooner. But do you have a strategy in place of how to attract more visitors and how to make them Like and Trust you!
STEP-1 Questions to answer before we create the Sales Funnel
PROBLEM/ NEED RECOGNITION
Focus on “What problem is your product solving” OR
“What Solution is your product offering for certain problems for the consumers?”
Further questions for you are:
- Are the consumers aware that there was a Problem in something?
- Are your consumers aware that there is a Solution for their problem?
- Who are these people, whose problem you are going to solve?
- Are you reaching out to them and creating awareness?
For eg: You do home delivery of food! What solution are you giving? What problem are you solving?
Problem: The problem is no body wants to cook every day, day in day out, even if they like cooking. The problem is everyone wants a change in taste, the problem is home made food does not seem tasty always, the problem could be no body in the house likes to cook and many more
Solution: Your Home delivery of home made food is giving them a solution- a change of taste- still home made, a break from cooking, easy remedy when there is no cook!
CONSUMER RECOGNITION STARTS BEFORE CONSUMER AWARENESS IS CREATED!
CONSUMER RECOGNITION: WHO IS YOUR PERFECT CUSTOMER
There are 3 parties that impact the ideal customer recognition:
- The Person who needs the product
- The Person who will take the decision to buy the product
- The Person who will influence the decision making process.
All 3 could be the same person or 3 different persons. Lets take an example. A child wants to learn drawing. Child is the consumer and the decision to put him in classes will be taken by the parent and the parent is influenced by other parents and children already in different drawing classes and Moms groups who will help them decide which teacher and which class to put their child in. Mom’s Groups are the Influencers!
Who needs to be aware of the Drawing Classes in the city?
Answer is clear- Mom’s groups, parents and children! Brand Presence across different parenting communities where parents are present.
At each stage of designing the Sales Funnel, we need to identify the opportunities and the obstacles present.
STAGE-2 CREATING INTEREST: What can you do that your ideal customer shows interest in your product?
Questions to think about;
- Imagine they are interested- what questions will they ask?
- Why should they come to you and what is it that stops them from considering you?
- How are you different from your competitoes
Design you Content around few key areas:
- What do they specifically have questions about—answer those questions in such a way as to position your product heads and shoulders above the rest.
- Comparison of Different options—place your product!
- Pricing Evaluation
Once the consumer sees exactly what they’ll get, what it costs and what it includes, it’s time for the sales team to make their move and reach out to the customer to start planting those “trust seeds” to take the final decision.
Let’s Review the process again:-
REPEAT CLIENTS/ CLIENT REFERRALS
After the sale may feel like the time to celebrate – but resting on your laurels at this point just makes it easier for competitors to swoop in and convince your newly hard-earned customer that your product or service isn’t the best choice for them. This is why every customer should be looked at more as an ally rather than another notch on your sales belt.
Reward your Customer for Brand Loyalty!
Don’t just throw sale after sale notification at them – make them an integral part of your brand, and your brand a part of their lifestyle. It doesn’t matter if you’re selling shoes or scalable hosting.
Always be looking for ways to add value – not what you think is valuable, but what the customer finds valuable. Every marketing initiative at each stage in the funnel should continually ask “what can we do to make this even better?”
Have you created some unique, engaging or compelling content for your sales funnel that customers just can’t stop talking about? Tell us more about it in the comments below!